| Revealed: Top Two
Google Ranking Factors Last Update: Thursday, February 03,
2006.
In this article I reveal what I believe are the two most
important ranking factors used by Google.
My findings are as a result of my ongoing optimization
experiments of my network of web sites on Google.
The top two Google ranking factors are:
- PageRank
- Incoming Text Link Keywords
I'll explain each in more detail and what you MUST do to maximize
the effectiveness of each element.
1. PageRank
PageRank is determined by the number and quality of links to a
page. Both the quantity and quality of text links are important.
Always try to get links from web pages with a PageRank rating of at
least four.
Concentrate on getting as many different quality sites as
possible to link to one page on your site, usually your home page.
Do not spread the links to different pages. This will maximize the
PageRank of your main page, plus those of the subpages.
2. Incoming Text Link Keywords
ALWAYS provide text links for linking to your site. Avoid image
links.
Google does index image links, but without any text for it to
index, it won't help your link popularity rating for your important
keywords.
In addition:
- Include the most important keyword
phrase in the text link, using the EXACT spelling.
- Do not pluralize the keyword phrase,
if people usually search the singular version of the phrase. And
vice versa.
- Avoid excess words, where possible.
- The linked to page MUST have the text
link keywords in the body of the page, otherwise Google will
discount the page.
- Include the text link keywords within
the title tag of the linked to page. It is possible for a page
without the text link keywords in the title tag to get top
rankings. But I have discovered that around 80% of top 10 rankings
have the text link keywords in the title tag, so always include
it.
Well, there you have it. Those are what I consider the two most
important ranking factors used by Google. Other factors are
considered by Google, but their importance pales in comparison to
the two I have discussed in this article.
Follow these tips whenever you optimize your web pages and they
will quickly shoot up the Google rankings.
Michael
Wong is a respected internet marketing expert, and the author of a
leading search engine optimization guide, numerous marketing tips,
and reviews of marketing tools and ecommerce software. Visit his web
site at http://www.Mikes-Marketing-Tools.com
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